“My Style Is Evolving”: Kylie Jenner Is Refreshing Her Brand Khy
- Posted on April 27, 2026
- By Vogue
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- 1 min read
In brief
Kylie Jenner is strategically repositioning her fashion label Khy by abandoning the collaboration-driven approach in favor of a unified creative vision. In an exclusive conversation with Vogue Business, the entrepreneur reveals her commitment to establishing a more distinctive and cohesive aesthetic for her brand. This strategic pivot reflects her maturation as a designer and her determination to create a recognizable signature style that resonates with her evolving fashion philosophy and target audience.
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“My Style Is Evolving”: Kylie Jenner Is Refreshing Her Brand Khy
Jenner is moving away from the collaboration model to focus her fashion brand on a more coherent style, she tells Vogue Business in an exclusive interview.
