MSP Summit: AI growth starts with proving business value
- Posted on October 2, 2026
- By Google News
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- 1 min read
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MSP Summit: AI growth starts with proving business value
AI dominated much of the conversation at MSP Summit 2026, but speakers repeatedly returned to a more fundamental lesson: MSPs need to sell business outcomes, not technology. Megan Killion of Pisces Growth Consulting argued that strategic value requires a defined buyer, workflow and outcome, while AI should remain the enabling technology rather tha...
