More than half of Gen Z investors have funneled cash into sports betting—but they’re not coming close to breaking even
- Posted on October 5, 2026
- By Fortune
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- 1 min read
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More than half of Gen Z investors have funneled cash into sports betting—but they’re not coming close to breaking even
Two in five Gen Zers view sports betting as an investment, but bettors in every generation are losing money. Researchers say the story is more complicated than financial nihilism.
