Mexico’s AORA is the first fully plastic-free brand to launch at Sephora
- Posted on July 17, 2026
- By Bing News
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- 1 min read
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Mexico’s AORA is the first fully plastic-free brand to launch at Sephora
When Nour Tayara and Rodrigo Peñafiel began pitching the idea for AORA, a luxury color cosmetics brand that’s entirely plastic-free, the co-founders were met with skepticism. They were told consumers wouldn’t buy it and retailers wouldn’t take the risk. “We were told sustainability was too niche,” Tayara tells Refinery29 Somos. But those doubts only motivated them even more. “Every ‘no’ reinforced that we weren’t solving a small problem. We were...
