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McDonald’s Built a 515-Page Dossier on Me, and It Says I’ll Never Stop Eating There

Posted on August 13, 2026
By Wired
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1 min read

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McDonald’s Built a 515-Page Dossier on Me, and It Says I’ll Never Stop Eating There

WIRED’s Reece Rogers requested a copy of his data from the McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicted he’d never stop being a customer.