Matthew Cossolotto and The Case for Promises as the Ultimate Catalyst for Success Over Traditional Goal-Setting
- Posted on April 21, 2026
- By International Business Times
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- 1 min read
Matthew Cossolotto and The Case for Promises as the Ultimate Catalyst for Success Over Traditional Goal-Setting

Goals, in his view, tend to remain brain-centered exercises, while promises activate a deeper sense of responsibility. "There's an emotional bond when you make a promise to yourself, to someone you care about, even to something more cosmic," he says.