Mattel has appointed Catherine Wood as the new leader of its dolls division, marking a significant strategic shift for the iconic toymaker. Wood brings extensive experience from Warner Bros., where she successfully managed global franchise strategies for major entertainment properties including Harry Potter, Game of Thrones, and The Lord of the Rings. Her appointment signals Mattel's commitment to leveraging intellectual property expertise and transmedia storytelling to reinvigorate its doll portfolio and expand market reach.

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