Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’
- Posted on July 10, 2026
- By Fortune
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- 1 min read
Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’
Fortune hosted a panel of marketing leaders following the Cannes Lions International Festival of Creativity to discuss AI’s impact on the profession and how the CMO role is evolving