Man lives in Sunset Strip billboard apartment as part of Netflix stunt
- Posted on August 8, 2026
- By Los Angeles Times
- 1 Views
- 1 min read
In brief
A Netflix marketing campaign captured widespread attention when a resident took up residence in a 30-foot-high billboard installation on Sunset Boulevard in West Hollywood. The unconventional activation drew crowds of Los Angeles visitors and locals eager to witness and photograph this unique pop-up living experience. This innovative promotional stunt demonstrates how streaming platforms leverage eye-catching guerrilla marketing tactics to generate viral buzz and engage audiences in unexpected ways.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Man lives in Sunset Strip billboard apartment as part of Netflix stunt
Los Angeles residents and tourists alike flocked to Sunset Boulevard and Selma Avenue in West Hollywood Friday morning. People were there to take photos of and see one particular billboard about 30 feet above the ground.
