Ludhiana MBA graduates ditch 9-5 jobs to grow Kashmir’s ‘red gold’ saffron, sell it for Rs 12 lakh/kg
- Posted on May 27, 2026
- By Business News Today
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- 1 min read
Ludhiana MBA graduates ditch 9-5 jobs to grow Kashmir’s ‘red gold’ saffron, sell it for Rs 12 lakh/kg
Two MBA graduates from Punjab have achieved a remarkable feat, cultivating premium Kashmiri saffron indoors in Ludhiana. Utilizing advanced aeroponic and vertical farming, they've recreated Kashmir's climate, producing 'red gold' for up to ₹12 lakh per kilogram internationally. This innovative venture 'Grow Grower' offers a promising alternative to traditional farming challenges.
