'Life is a race': iPhone 18 sale sparks hilarious meme fest, from 3 Idiots to Baghban, as long queues form
- Posted on September 18, 2026
- By Business News Today
- 1 Views
- 1 min read
In brief
Apple's latest flagship iPhone 18 Pro models generated unprecedented demand across major Indian metropolitan areas, with enthusiastic consumers camping outside retail locations overnight. The phenomenon quickly transformed into a cultural moment on social media, as users humorously referenced popular Bollywood films and addressed broader economic concerns about smartphone affordability and taxation, turning the shopping event into an entertaining viral conversation.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
'Life is a race': iPhone 18 sale sparks hilarious meme fest, from 3 Idiots to Baghban, as long queues form
The iPhone 18 Pro and iPhone 18 Pro Max sale in India triggered long queues outside Apple stores in Delhi, Mumbai and Bengaluru. Videos and photos of customers waiting from early morning or even overnight quickly became viral, with social media users turning the scenes into memes featuring references from 3 Idiots, Baghban and jokes about inflation, GST and expensive smartphones.
