Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
- Posted on October 1, 2026
- By Fortune
- 1 Views
- 1 min read
In brief
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Kylie Jenner, Selena Gomez, and Hailey Bieber’s brands dominate beauty’s creator economy. Fame is only part of the reason
Celebrity-founded companies claimed half of the top 10 spots in a new ranking of beauty brands by creator marketing performance. But a string of shutdowns shows star power alone doesn't build a lasting business.
