Kendall Jenner’s 818 Tequila Gets Investment From Fireball Maker Sazerac
- Posted on April 28, 2026
- By The Wall Street Journal
- 0 Views
- 1 min read
In brief
Kendall Jenner's premium tequila brand 818 has secured a strategic partnership with Sazerac, the powerhouse behind Fireball and other leading spirits. This investment marks a significant expansion move for the Gen Z-favored tequila line, leveraging Sazerac's extensive distribution network and industry expertise. The collaboration positions 818 to strengthen its market presence and reach broader consumer segments across retail channels.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Kendall Jenner’s 818 Tequila Gets Investment From Fireball Maker Sazerac
The 30-year-old celebrity’s brand, popular with Gen Z, will tap in to alcohol giant’s sales network.
