Joe Sedelmaier, who created memorable ‘Where’s the beef?’ and FedEx ads, dies at 92
- Posted on May 13, 2026
- By Chicago Tribune
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- 1 min read
Joe Sedelmaier, who created memorable ‘Where’s the beef?’ and FedEx ads, dies at 92
As the director of award-winning TV commercials, Sedelmaier chose to stay and create in Chicago, rather than decamp for the coasts.