Jaded London has advert banned for 'glamourising smoking'
- Posted on August 5, 2026
- By Evening Standard
- 1 Views
- 1 min read
In brief
Jaded London, the contemporary fashion brand favored by prominent celebrities such as Beyoncé and Taylor Swift, faced regulatory action after its recent advertising campaign drew criticism for depicting smoking in an appealing manner. Advertising standards authorities determined the promotional content violated guidelines designed to protect consumers from glamorized portrayals of harmful substances. This case highlights ongoing tensions between creative advertising practices and public health regulations in the fashion industry.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Jaded London has advert banned for 'glamourising smoking'
The fashion label is beloved by stars including Beyonce and Taylor Swift
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