ITV and Sky reshape British TV landscape with $2.1 billion deal
- Posted on July 6, 2026
- By Business News Today
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- 1 min read
ITV and Sky reshape British TV landscape with $2.1 billion deal
Comcast's Sky is acquiring ITV's broadcast channels and streaming service for £1.6 billion, aiming to create a British media giant capable of challenging global streaming players. This landmark deal, set to face regulatory scrutiny, combines the UK's largest free-to-air broadcaster with a leading pay-TV provider. The merged entity will dominate the UK TV ad market.
