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Is Phoebe Gates’s Phia the Most Celeb-Backed Shopping Startup of All Time?

Posted on May 29, 2026
By Vogue
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1 min read

Is Phoebe Gates’s Phia the Most Celeb-Backed Shopping Startup of All Time?

Alix Earle, Khloé Kardashian, Sydney Sweeney, Mindy Kaling, Sophia Bush, Alexandre Arnault, Karlie Kloss — Phia has added a roster of more than 30 names to its cap table. What now?