Tuttiquotidiani is completely free. Every day we aggregate news from 100+ sources and generate original AI summaries for you. Help us keep the service running with a small donation, or become TQ Pro for just €1/month.

Donate now TQ Pro - 1€/mo

Is Fifa allowed to make AI athletes?

Posted on June 12, 2026
By The Guardian
0 Views
1 min read

Is Fifa allowed to make AI athletes?

Does qualifying for the World Cup mean you now support the Knicks?From World Cup promos to NBA Finals ads, AI imagery is becoming more common in sports promotions. Many athletes are under contracts that permit the use of their likeness, but in an age of hyper-real AI, do new rules need to be put in place?