Iranians opt to ‘buy now, pay later’ as cost of living spirals
- Posted on August 13, 2026
- By Financial Times
- 9 Views
- 1 min read
Iran's economic crisis deepens as households struggle with inflation and reduced purchasing power. Merchants are adapting business models through installment payment options, while food delivery platforms reduce portion sizes to maintain affordability. These survival strategies reflect the broader economic strain intensified by regional geopolitical tensions. Consumer behavior shifts toward flexible payment methods as traditional purchasing becomes increasingly unaffordable for ordinary families.
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