iPhone 17, Pro, Pro Max prices cut before iPhone 18 launch which is expected to cost Rs 10,000-Rs 20,000 m
- Posted on September 7, 2026
- By Business News Today
- 1 Views
- 1 min read
In brief
Retailers worldwide are aggressively discounting iPhone 17 models ahead of Apple's September 9 announcement. The Pro and Pro Max variants face substantial markdowns in UK, European, and Australian markets as inventory clears before next-generation devices arrive. These retailer-driven reductions signal the imminent discontinuation of current flagship phones, with iPhone 18 Pro, Pro Max, and an innovative foldable device poised to reshape Apple's premium smartphone portfolio with anticipated pricing shifts.
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iPhone 17, Pro, Pro Max prices cut before iPhone 18 launch which is expected to cost Rs 10,000-Rs 20,000 m
Apple's iPhone 17 series, including the Pro and Pro Max, has seen fresh price cuts across the UK, Europe and Australia days before the September 9 event where the iPhone 18 Pro, Pro Max and a new foldable are expected to be unveiled. Forbes reports these discounts are retailer-driven rather than official Apple markdowns, with the Pro and Pro Max set to be discontinued once the new lineup launches.
