Inside the Big 12's $30M bet on private equity to close revenue gap, compete in the NIL era
- Posted on May 12, 2026
- By CBS Sports
- 0 Views
- 1 min read
Inside the Big 12's $30M bet on private equity to close revenue gap, compete in the NIL era
Big 12 commissioner Brett Yormark turned to private capital in a deal that could reshape how conferences make money
