In Belgium, brewers battle government's new alcohol-prevention slogan
- Posted on September 3, 2026
- By Le Monde
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- 1 min read
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In Belgium, brewers battle government's new alcohol-prevention slogan
As part of a package of public health measures, the Belgian government plans to require alcohol advertisements to carry the warning 'Alcohol is harmful to health'. This decision has triggered fierce opposition from brewers and the hospitality sector and created divisions within the ruling coalition.
