In 2024, Robert Downey Jr. co-founded a coffee brand with a mental health mission; later partnered with NAMI to put support resources on every pack
- Posted on September 27, 2026
- By The Times of India
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- 1 min read
In brief
Robert Downey Jr. and entrepreneur Craig Dubitsky launched Happy Products in 2024, an innovative coffee brand merging daily wellness routines with mental health advocacy. The venture strategically partners with NAMI (National Alliance on Mental Illness) to integrate mental health support resources directly into product packaging, making mental wellness accessible to consumers during their morning coffee ritual. This collaboration transforms a beverage into a vehicle for mental health awareness and education.
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In 2024, Robert Downey Jr. co-founded a coffee brand with a mental health mission; later partnered with NAMI to put support resources on every pack
coffee and mental health awareness. In 2024, the actor joined entrepreneur Craig Dubitsky to launch Happy Products, a coffee brand designed to make mental health support part of an everyday routine.
