If Kombucha’s the New Tequila, What’s Next for Alcohol Brands?
- Posted on June 17, 2026
- By Vogue
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- 1 min read
If Kombucha’s the New Tequila, What’s Next for Alcohol Brands?
As alcohol brands work to stay relevant with a generation that drinks differently to those before it, here are the strategies shaping wine and spirits’ next phase of growth.
