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How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business

Posted on August 14, 2026
By Vogue
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1 min read

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How Wonderskin Turned TikTok Fame Into a $200 Million Beauty Business

With $50 million in Series A funding and 1,500 new US retail doors through Sephora, the brand behind the ubiquitous metallic blue lip stain has turned virality into lasting growth.