How much do Dallas Cowboys Cheerleaders make? Netflix’s 'America’s Sweethearts' reveals shocking pay rise after years of debate
- Posted on June 18, 2026
- By The Times of India
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- 1 min read
How much do Dallas Cowboys Cheerleaders make? Netflix’s 'America’s Sweethearts' reveals shocking pay rise after years of debate
The women who perform on one of NFL's most recognisable sidelines had been earning close to minimum wage for years. That changed heading into the 2025-26 season, when Dallas Cowboys executives approved a 400% pay increase for the squad — a development that plays out on camera in *America's Sweethearts: Dallas Cowboys Cheerleaders*, Netflix's Emmy-winning docuseries now in its third season after dropping all seven episodes on June 16.
