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How Microsoft’s new Xbox chief is resetting one of the company’s most iconic brands

  • Posted on July 7, 2026
  • By Fortune
  • 0 Views
  • 1 min read
How Microsoft’s new Xbox chief is resetting one of the company’s most iconic brands
How Microsoft’s new Xbox chief is resetting one of the company’s most iconic brands

Xbox is only 6% of Microsoft's revenue—but one of its best-known consumer brands.
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Author
Fortune

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