How influencer-led events like The Sidemen Charity Match are rewriting the sports playbook
- Posted on May 22, 2026
- By CNN
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- 1 min read
How influencer-led events like The Sidemen Charity Match are rewriting the sports playbook
Picture this. There’s a soccer match being played at a packed out Wembley Stadium – England’s national soccer ground – with 90,000 fans in attendance.
