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How A Florida Cannabis CEO Helped Persuade President Trump To Embrace Marijuana Reform

Posted on April 20, 2026
By Forbes
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1 min read

How A Florida Cannabis CEO Helped Persuade President Trump To Embrace Marijuana Reform

Kim Rivers, CEO of Florida-based Trulieve, was instrumental in getting the president to issue an executive order to reschedule marijuana. Now she is trying to build her $1.2 billion company into the Starbucks of weed.