Haidilao takes on McDonald’s, KFC with burger brand amid slowing hotpot growth
- Posted on August 5, 2026
- By South China Morning Post
- 1 Views
- 1 min read
In brief
Chinese hotpot chain Haidilao ventures into the burger market to counteract declining hotpot consumption trends. Facing intensified competition from established fast-food giants McDonald's and KFC, the company diversifies its portfolio through a new burger brand initiative. This strategic move reflects broader shifts in consumer dining preferences and represents Haidilao's effort to capture market share across multiple food categories while maintaining growth momentum in an increasingly saturated hotpot sector.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Haidilao takes on McDonald’s, KFC with burger brand amid slowing hotpot growth
As burger outlets crowd the domestic market, Haidilao attempts to expand amid declining demand for hotpot.
