Major cereal manufacturer General Mills is joining the movement to eliminate artificial food colorings from its US product lineup, aligning with the Make America Healthy Again initiative. This significant industry shift reflects growing consumer demand for cleaner ingredient labels and addresses health concerns surrounding synthetic dyes. The Department of Health and Human Services has set 2025 as a target year for widespread removal of artificial additives across the food sector, signaling a turning point in how major corporations approach product formulation and consumer wellness standards.

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