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Gen Z’s Joe Camel moment: how prediction markets learned to speak in memes

Posted on May 28, 2026
By Fortune
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1 min read

Gen Z’s Joe Camel moment: how prediction markets learned to speak in memes

Kalshi posts chimps in suits. Polymarket posts about who's "goated" and how "the league is cooked." A study of 588 million trades shows who actually is.