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Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds

Posted on May 7, 2026
By Fortune
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1 min read

Gen Z just broke the streaming model: A majority subscribe, binge, and cancel over and over, study finds

An IGN Entertainment study found younger viewers are less loyal to streaming platforms, but more willing than older moviegoers to treat theaters as a social event.