Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism
- Posted on October 10, 2026
- By Fortune
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- 1 min read
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Gen Z is rejecting millennial beige and embracing the colorful ‘dopamine decor’ trend. Designers say it’s a coping mechanism
Pinterest searches for the “gummy bears aesthetic” are up 50% as younger shoppers trade serene minimalism for squishy textures, saturated color, and rounded edges.
