Gen Z got into repairing and handstitching clothes first — now Levi’s and Uniqlo are chasing a Patagonia-style ‘brand halo’
- Posted on August 10, 2026
- By Fortune
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- 1 min read
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Gen Z got into repairing and handstitching clothes first — now Levi’s and Uniqlo are chasing a Patagonia-style ‘brand halo’
“There is nothing throw away about our products,” Vicki Swain, Primark’s product longevity & partnership lead, said.
