Frozen dessert sector sizzling as new competitors make forays
- Posted on October 2, 2026
- By The China Daily
- 2 Views
- 1 min read
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Frozen dessert sector sizzling as new competitors make forays
Dairy Queen has surpassed 2,000 stores in China, becoming the first ice cream-focused chain in the country to reach that scale as competition intensifies in a market increasingly shaped by franchising, localized products and lower barriers to expansion.
