From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom
- Posted on June 28, 2026
- By CNBC
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- 1 min read
From protein coffee to CBD soda: How brands are cashing in on the functional beverage boom
"We're selling [almost] as much protein cold foam as we do flat whites," Starbuck's EMEA Manager of Beverage Development Sam Henderson told CNBC.