From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts
- Posted on July 11, 2026
- By CNBC
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- 1 min read
From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts
People are self-optimizing everything — protein, skincare, fitness — to such a degree that "maxxing" is one of social media's most popular suffixes.
