Forget Workington Man, the fictional voter the Tories are now targeting is Waitrose Woman as they gear up for a snap election
- Posted on October 10, 2026
- By Daily Mail
- 0 Views
- 1 min read
In brief
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Forget Workington Man, the fictional voter the Tories are now targeting is Waitrose Woman as they gear up for a snap election
Tony Blair had middle-class Mondeo Man in 1997 and Boris Johnson needed older, working-class Workington Man to topple Labour's Red Wall in 2019.
