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Ford’s Jim Farley says Gen Z needs its own ‘Smokey Bear’ moment for the forest fire of AI paranoia, the jobs apocalypse and the skilled trades

Posted on September 30, 2026
By Fortune
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1 min read

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Ford’s Jim Farley says Gen Z needs its own ‘Smokey Bear’ moment for the forest fire of AI paranoia, the jobs apocalypse and the skilled trades

"They get a little bit paranoid that AI might replace the job they might go to school for," Ford executive Mark Truby told Fortune about his Gen Z sons.