Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
- Posted on July 27, 2026
- By CNBC
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- 1 min read
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Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.