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For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up

Posted on June 5, 2026
By NPR
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1 min read

For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.