‘Filmmaking has become like the share market’: Nikkhil Advani on how audiences have changed, why star power no longer guarantees box office success
- Posted on September 11, 2026
- By The Times of India
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- 1 min read
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‘Filmmaking has become like the share market’: Nikkhil Advani on how audiences have changed, why star power no longer guarantees box office success
Director Nikkhil Advani, who has worked with some of Bollywood’s biggest names, including Shah Rukh Khan and Priyanka Chopra Jonas, believes that the presence of a major star is no longer enough to guarantee a film’s success. According to the filmmaker, audiences today are more interested in feeling a genuine connection with an actor or a story than simply following star power.
