EQ Bank-PC Financial merger takes shape: Here’s what consumers can expect
- Posted on August 17, 2026
- By The Globe and Mail
- 1 Views
- 1 min read
EQ Bank has established itself as the primary financial services provider for PC Optimum's extensive membership base of 18 million customers. This strategic merger integration signifies a major shift in Canada's banking landscape, offering loyalty program members enhanced financial products and exclusive benefits. The partnership creates opportunities for seamless account management and improved customer engagement through PC Optimum's reward ecosystem, positioning both entities to strengthen their market presence.
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