Hong Kong authorities have initiated a formal investigation into allegations of predatory sales practices targeting vulnerable elderly consumers. A family reported that an 88-year-old woman was coerced into purchasing approximately HK$100,000 worth of beauty and skincare products through high-pressure sales tactics. The incident has renewed concerns about consumer protection for seniors, as the company involved was already under regulatory scrutiny for similar complaints. Investigators are examining whether deceptive marketing practices and psychological manipulation were employed to exploit the elderly victim's cognitive state.

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