Dr. Bronner’s Is Still Standing on a Soapbox—and Sales Are Booming
- Posted on April 9, 2026
- By The Wall Street Journal
- 0 Views
Dr. Bronner’s Is Still Standing on a Soapbox—and Sales Are Booming
As companies retreat from social causes to avoid the wrath of an “antiwoke” public, the soap brand is taking increasingly controversial positions. Business has never been better.
