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Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push

Posted on May 31, 2026
By CNBC
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1 min read

Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push

Disney is selling ads for the Super Bowl, Oscars and Grammys in 2027, all major advertising revenue drivers. Global ad president Rita Ferro is leading the charge.