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Disney, dethroned: Dubai takes the Magic Kingdom’s crown for the world’s most-visited theme park

Posted on September 24, 2026
By Fortune
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1 min read

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Disney, dethroned: Dubai takes the Magic Kingdom’s crown for the world’s most-visited theme park

Instead of trying to get more people through the gates, Disney's strategy has been to get them to spend as much as possible. That's why attendance at Disney's U.S. parks declined by 1% last year.