Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
- Posted on May 16, 2026
- By CNBC
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- 1 min read
Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube
In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for reaching younger audiences.
