Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers faced 30 years ago: ‘Stop buying Starbucks coffee,’ she advises
- Posted on August 9, 2026
- By Fortune
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- 1 min read
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Corcoran Group CEO says Gen Z’s housing market struggles mirror what boomers faced 30 years ago: ‘Stop buying Starbucks coffee,’ she advises
From skipping coffee runs to hosting dinner clubs, Corcoran Group CEO Pamela Liebman has one message for Gen Z: getting your first home takes sacrifices—but it’s doable, even in today’s pricey market.